Mexico Abre La Boca
Mexico Abre La Boca functions as a temporal and transportable vehicle, a taco stand, that closes the gap between two very distant markets: corporate and street vendors, which normally exist at opposite ends of the spectrum of globalized economies.
The title implies the strong cultural presence of Mexican communities and seeks both cultural and economic empowerment. The stand offers information about FLOREZCA, a for-profit multinational corporation that produces, sells, and exhibits original works of art that address issues impacting immigrant and migrant communities. In the same manner that a street vendor would sell delicious tacos, the Mexico Abre La Boca merchant or public representative promotes and sells artistic cultural productions from Mexican craft communities. Audiences may obtain information about FLOREZCA’s international share investment options, as well as the artistic workshop productions. They may also purchase traditional craft created in different communities in Mexico.